Xinbei Liang

Drawer inside the Barlines Art Exhibition︎

[Exhibition Design] [ Visual Identity]

Drawer Inside The Barlines is is an art exhibition held at The Power Station of Art, a municipal con temporary art museum located in Huangpu, Shanghai, China. (The museum is a public institution funded by the Shanghai City Culture and Tourism Bureau.) I was commissioned by curators Zhou Chu and Li Hiu Ching Crystal to create the visual identity for this exhibition. The works include the exhibition posters, tickets, catalogues, wall text and labels. The design process involved close collaboration with the curators to ensure that the visual identity aligned with the overall theme and message of the exhibition. From initial sketches to the finall de signs, each step was meticulously planned and executed and the entire planning and design pro cess lasted for 4 weeks. The exhibition successfully opened on 22 June 2024. ︎

Aerial Duel ︎

[Social Media Design] [ Visual Identity]

Aerial Duel is a British social media account focused on innovative football content, primarily fea turing street interview videos. These interviews include entertaining football quizzes and discus sions on controversial opinions. The videos are mainly shared on TikTok, YouTube, and Instagram. The objective of the project is to engage young British football enthusiasts by introducing fresh and interactive football-related media. I collaborated with Callum Lan, the Producer of Aerial Duel, to design the visual identity (VI) and all graphical elements for the project. My work ensured a consistent and recognisable brand image across the platform. The content is distributed on TikTok, YouTube, and Instagram, helping to maxi mise reach and engagement with the target audience. ︎

Lenovo x Westfield Brand Activation ︎

[Illustration] [ Onsite Performance]

In November 2023, I collaborated with the marketing agency Jack Morton to participate as an onsite graphic artist for Lenovo's YOGA laptop launch event at Westfield shopping centre in London. During the event, I was commissioned to create a digital illustration using the Lenovo Yoga Book 9i laptop, with a focus on Lenovo and sustainability. The goal was to engage potential cus tomers in the mall and demonstrate how Lenovo's latest technology can enhance our creativity. As Lenovo's YOGA laptop marketing campaign primarily targets creative professionals and aims to convey their vision of sustainability to consumers, my illustration depicted several young creators using the Lenovo YOGA laptop for their work. The background featured the infinity symbol, repre senting the cycle of ecology and sustainable development, while also reflecting the harmonious co existence of humans with the natural environment and the progress of modern technology. ︎ 

 

Copy 01: The World of Immortality ︎

[Illustration] [Publication]

"Copy 01: The World of Immortality" is the final project I completed for my BA degree in 2022. Through speculative design, I explored how illustration and publication can provoke the younger generation commonly referred to as "digital natives" to reflect deeply on the existential issues arising from the development of self-digitising technology. Using graphic novel format as a means of visual communication and narrative, I depicted an ex treme future scenario brought about by digital immortality technology. At the same time, I focused on the inner thoughts and unspoken feelings of people in the evolving digital age. Based on my re search into the current stage of digital immortality technology, my novel "The World of Immortality" envisions a dystopian future where lifetime data becomes the continuation of our self-conscious ness and soul. The protagonist, Copy 01, is a digital soul composed of a person's lifetime data, who attempts to escape from the world of immortality in various ways but ultimately fails. ︎