Xinbei Liang
Hello! ︎ I’m a Graphic Communication Designer graduated from University of the Arts London, Central Saint Martins. I have a profound interest and skilled in Visual Design and currently looking for a creative role.
︎ xinbeiliang@outlook.com
︎+86 18780217812
︎ @xinbeigraphics
︎ https://www.linkedin.com/in/xinbeiliang/
Lenovo x Westfield Brand Activation ︎
[Illustration] [ Onsite Performance]
In November 2023, I collaborated with the marketing agency Jack Morton to participate as an onsite graphic artist for Lenovo's YOGA laptop launch event at Westfield shopping centre in London. During the event, I was commissioned to create a digital illustration using the Lenovo Yoga Book 9i laptop, with a focus on Lenovo and sustainability. The goal was to engage potential cus tomers in the mall and demonstrate how Lenovo's latest technology can enhance our creativity. As Lenovo's YOGA laptop marketing campaign primarily targets creative professionals and aims to convey their vision of sustainability to consumers, my illustration depicted several young creators using the Lenovo YOGA laptop for their work. The background featured the infinity symbol, repre senting the cycle of ecology and sustainable development, while also reflecting the harmonious co existence of humans with the natural environment and the progress of modern technology. ︎
