Remi Pastry︎
[Branding] [Packaging]
Remi Pastry is a handcrafted cake shop that was founded in London in 2023. They carefully select high-quality and fresh ingredients and utilise unique baking techniques that blend Western and Japanese influences to create ex- quisite pastries that tantalise the taste buds. The brand's philosophy revolves around the idea of providing customers with a pleasurable and relaxing experi- ence for both the body and soul through their delectable creations.
Remi Pastry's brand image is characterised by a relaxed, lively, pleas- ant, and fun atmosphere. This is reflected in their logo design, which features elements of their signature pound cake and a bathtub that symbolises relaxation, creating a unique graphical image of "Bathing Bread." This distinctive brand personality resonates with their target audience and sets them apart in the competitive pastry market. ︎
![](https://freight.cargo.site/t/original/i/8322a9aa9fee9fc2b4ea2ade2daf29d7cead73b460662208d689a7b1c4aed585/-11.jpg)
![](https://freight.cargo.site/t/original/i/068d34df9b97bf0c086cf89d16a7b316b36416eb93f6114cf1137757ba57fd54/-15.jpg)
![](https://freight.cargo.site/t/original/i/225ee943a1b2238eb3a4f1cb2ad7b5804db7cc74613bf3fc93d3c8ef1b40915a/-16.jpg)
![](https://freight.cargo.site/t/original/i/5240439cbcbe76dcc4920d7ab928434917d8bd86fca19a3ab121f2cabd9b4749/2Paper-Box-Mockup.jpg)